Sonnet Insurance asked us to reach Millennial insurance customers in an optimistic way, instead of focusing on everything that could go wrong.

Our big idea was to celebrate Millennials’ unheralded love for their stuff. Instead of pretending objects aren’t important, we dreamt up a “Micro Insurance” app that helps them celebrate their most loved posssessions.

The campaign was called “STUFF.” It won a One Show Merit award for best video work.

Los Angeles, Calif.