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Breakout is one of those companies that's so ahead of its time that it's hard to explain in one sentence, but here's a shot: A traveling social impact club for Millennial entrepreneurs and influencers. The founders brought me in to write copy and lead content strategy.

I created longform and short form content, as well as writing original articles and press releases that lead to coverage in Entrepreneur, Adweek, Observer, Bloomberg, Yahoo Finance, and Crain's, and decks that lead to sponsorships from Delta, Mailchimp, Dentons, and Shinola.

BREAKER INTERVIEWS

These highly-shareable, in-depth interviews increased site traffic by 50x. They consistently create major waves through social media, being shared by the influencers themselves and their families and friends.

Interviews included Dave Asprey, founder of Bulletproof Coffee, World Record Breaking Adventurer Colin O’Brady, and Shinola President Jacques Panis. They were syndicated in the Observer.

SOCIAL/VIDEO

I created a stream of video, social posts, flyers, and other bits of content to promote events, meet-ups, and our stories.