IT’S A TIDE #AD
I loved the way the Saatchi and Saatchi’s “It’s a Tide Ad” Super Bowl ad skewered TV commercial tropes. I extended the campaign to social media. Just like TV, Instagram now has its own set of familiar tropes and each of them could and should be ‘tide-ified’.
It’s A Tide #Ad.
Coffee Porn

Make Up Tutorial

Unboxing Video

Instagram Museum
