Blog + Pod

THE CAROUSEL
I create a weekly substack blog/podcast about branding, culture, and politics in the attention economy.

It’s called The Carousel.

VICE/LA Weekly

COLUMNIST
As a former masthead columnist for LA Weekly and VICE, I told the complicated story of Los Angeles from many different angles.

I jumped off cliffs, climbed under bridges, and snuck into grave sites. I interviewed rappers (Chief Keef), tech CEOS (Hans Yang), councilmen (Jose Huizar), street artists (Plastic Jesus), real estate moguls (Jonathan Schley), models (Permaid), restauranteurs (Tyler Wells), and the Mayor of Skid Row (General Jeff).

Science Communication

TEACHER
I teach science communication workshops at UC-San Diego, Xprize, and NASA. Training at the Alan Alda School for Communicating Science at Stony Brook University, I help scientists synthesize complex research to create compelling presentations at competitions and investor meetings.

I’m Isaac.

A former attorney and VICE journalist, now a copywriter.

I specialize in outside-the-box messaging and content that cuts through the noise.

My strengths are communications, strategic messaging, brand development, editorial and social content, and pitching.

In other words, I like to sell ideas.

Please get in touch via email at isaac@willtheagency.com.

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