Sonnet Insurance

This spec 360 campaign for Sonnet Insurance won a One Show Merit award for Best Video Work.

The brand brief sought to advertise online insurance to Millennials in a way that didn’t rely on fear—taking an optimistic view of the product instead of focusing on everything that could go wrong.

Our big idea was to celebrate Millennials’ love for their prized possessions, and we dreamt up a “Micro Insurance” app that helps them celebrate it like never before.

We called the campaign simply “STUFF.”